Aluminum Or Glass The Memo
- Negativland
Key: auto auto ·
Orig: auto ·
Capo:
·
Time: 4/4 ·
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Intro
F Bb Dm Bb
F Bb Dm Bb
Verse 1
F
Would a man living in Los Angeles
Bb
Understand what a seagull is?
Bb Dm Bb
Would he know about the ants there in the grass?
Bb F
Would the ants in the grass
F Bb
Understand what the man's Volvo is?
Dm Bb
Do they know you can buy Pepsi in aluminum or glass?
F Bb
(For this commercial the look, the style, and the music is everything:
Bb F
lighting should be dramatic, but not shadowy;
F C
location should be beautiful, but not weird;
C F
clothing should be contemporary, but not punk;
F Bb C
casting should be characterization, but not the point of hoodlums.
C
In other words, we can get out-of-the-ordinary, but we can't live there)
Verse 2
F
Would an advertising executive
Bb
Understand where the homeless live?
Dm Bb
Would he know about the bubbles in his glass?
F
Would the bubbles in his glass
F Bb
Understand what the man's golf cart is?
Dm Bb
Do they know you can die frozen underneath an overpass?
F Bb
(Every object, prop, and piece of clothing should complement each other.
Bb F C
The photographic approach should be fresh, alive, and inspiring.
C F Bb C
Contemporary is a good word here! Like 501-Jeans ads. Like the Levi-core night ads.
C F
Like the Honda Scooter ads! Heightened reality vignettes.)
Bridge
Bb F
When we're back to back (Heightened reality vignettes.)
Dm C F
I can't see you
Bb
But when we're face to face
C
I do
Dm D C
(Heightened reality vignettes that all exist in the examples I've just described)
F
Would a man living in Los Angeles
Bb
Understand what a seagull is?
Dm Bb
Would he know about the ants there in the grass?
Bb F
Would the ants in the grass
Bb
Understand what the man's Volvo is?
Bb Dm Bb
Do they know you can buy Pepsi in aluminum or glass?
F Bb F
(These Pepsi ads should not look too urban, too ethnic, too new-wave, or too anything!)
F C F
(These Pepsi ads... too urban, too ethnic, too new-wave, or too anything.)
Bb C
(I know this may sound confusing, but I think it's better to know now than to argue on the set about it
later!)
F
Would a man living in Los Angeles?
Bb
(Good luck, everyone!)
Dm
Would a man living in Los Angeles?
Bb
(Good luck, everyone!)
F
Would a man living in Los Angeles?
Bb
(Good luck, everyone!)
Dm
Would a man living in Los Angeles?
Bb
(Good luck...)
Los Angeles?
F
(...Everyone!)











